Privacy Policy

Last updated: August 17, 2026

1. Introduction

This Privacy Policy describes how The Preserve at River Falls ("The Preserve," "we," "us," or "our") collects, uses, and protects information you provide when you visit thepreservebyvalmark.com (the "Site") or submit an inquiry about our twin-home community in River Falls, Wisconsin. By using the Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

When you fill out a contact or tour-request form on this Site, we may collect:

  • Full name
  • Email address
  • Phone number
  • Details about your interest (e.g. tour requests, questions about availability, pricing, or features)
  • Any message or additional information you choose to provide

3. How We Use Your Information

We use the information you provide to:

  • Respond to inquiries and schedule private tours
  • Provide information about available homes, pricing, and features
  • Send you updates about The Preserve that you have requested
  • Contact you by phone, email, or text message (SMS) regarding your inquiry, where you have provided consent to be contacted by that method
  • Improve our Site and marketing efforts

4. SMS / Text Message Communications

If you provide your mobile phone number and opt in via the consent checkbox on our tour-request form, you agree to receive text messages from The Preserve related to your inquiry, tour scheduling, and follow-up communications.

  • Message and data rates may apply.
  • Message frequency varies based on your inquiry and interactions with us.
  • You may opt out of text messages at any time by replying STOP to any message you receive from us.
  • You may reply HELP at any time for assistance.
  • Consent to receive text messages is not a condition of purchasing any property or service.
  • We do not sell, rent, or share your mobile phone number or SMS opt-in status with third parties for their own marketing purposes.

5. Cookies and Tracking Technologies

This Site may use cookies, pixels, and similar tracking technologies to understand how visitors use the Site, measure the effectiveness of our advertising (including Google Ads), and improve the browsing experience. These technologies may collect information such as your IP address, browser type, pages visited, and referring website.

You can control cookies through your browser settings, including blocking or deleting them. Doing so may affect the functionality of certain parts of the Site. We do not use cookies to collect sensitive personal information without your consent.

6. Data Security

We take reasonable administrative, technical, and physical safeguards to protect the personal information you provide from unauthorized access, disclosure, alteration, or destruction. Information submitted through our contact and tour-request forms is transmitted using industry-standard encryption (HTTPS/TLS) and stored with our third-party form and CRM providers under their own security practices. No method of transmission or storage is completely secure, and we cannot guarantee absolute security of your information.

7. How We Share Information

We do not sell your personal information. We may share information with the listing agent, builder (EW Homes), and service providers who help us operate this Site and respond to inquiries (such as our customer relationship management and scheduling tools), solely for the purpose of assisting your inquiry. We may also disclose information if required to do so by law.

8. Data Retention

We retain the information you provide for as long as necessary to respond to your inquiry and for legitimate business record-keeping purposes, unless a longer retention period is required by law.

9. Your Choices

You may request access to, correction of, or deletion of your personal information by contacting us using the information below. You may also unsubscribe from text messages at any time by replying STOP, or from emails using the unsubscribe link provided in those emails.

10. Children's Privacy

This Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy, please contact:

Lisa Sorvig
Keller Williams Select Realty
Legend Lane, River Falls, WI 54022
Phone: (507) 351-0560
Email: lisasorvig@kw.com